OpenD

User Device Data

Global data collection, processing and analysis platform for connected devices combined with AI/ML algorithms to create scores and ranks for individuals and groups, customized for commercial applications.

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Features

OpenD at a Glance

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Ownership

Shared ownership of the DTOne/ Thunes/ EzRa group

Analyze

Analyzing 9B events daily

Global

Operational in 11 countries, can scale into more within days

Infrastructure

AWS based, petabytes(PB) of data analyzed in a Spark cluster infrastructure

Expert

Deep domain expertise in algorithms, data analysis, geographical intelligence and data science

Data

Receiving data from multiple commercial sources – both from the advertising ecosystem and IoT companies

Solutions

Market Sizing And Segmentation

OpenD can determine the total number of customers based on their location, demographics, interests and devices.

  • High-resolution location and interests data
  • The data is real-time, compared to census or other traditional data which is available with long delay

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Solutions

Customer Profiles and Advanced Segmentation

Create audience from all types of connected devices (80% of devices), it includes those that are not connected to Facebook or Google Advertising ecosystems.

Dataset includes timestamps, geolocation data, IP addresses, web browsing activity, and native application usage

  • Behavioral, technical, & geographical information
  • Focuses on interests, intent, demographics and locations
  • Transforms data into an ocean of individualized insights
    Data coverage:  75 to 95%  coverage

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Map of the most frequently visited areas by the Indonesian community during weekdays and working times.
*Based on weekday morning and noon activity, internet connection for corporate WIFI and shorter sessions of content usage
Solutions

Single User Profile

Tech

High Level Architecture

Tech

OLD High Level Architecture 

Security

Highest Level Of Data Security & Compliance With All Regulations

Device Level Data is Anonymized. This means that individuals cannot be identified from the data, thus protecting Privacy.

The data can be used for research, marketing, or other purposes without compromising the privacy of individuals.

GDPR and CCPA compliant

By removing the identifying information, the data is protected from unauthorized access

FAQs

Frequently Asked Questions

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What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

What is Device Level Data?

Device Level Data connects a wide range of data sources, including location data, IP addresses, web browsing activity, and nativeapplication usage. This allows to collect a vast amount of information about users’ interests, habits, and behaviors.

Team

The team

Zev Morgenstern

CEO

Business and financial professional with over 20 years experience as CFO of listed tech companies, scaling them from seed to maturity, through IPO’s, M&A’s and business integration

Alex Ostrovski

VP Product

Product Management professional with 10 years of fintech experience and a track record of building AI-based products at startups and large companies.

Nicolas Ochoa

CBDO

Formerly with Symantec and PayPal, and for the past 10 years has been helping TransferTo group operations and growth, holding several business positions in Thunes and DT One.

Blog

Articles

October 29, 2023

Censuses and migrants

Counting people has never been easy, in the Bible we read about one census which was divinely approved and another one that was not, with...

September 18, 2023

Analyzing product sentiments

We'd like to share our experience of using natural language processing to understand the trends in popularity ...

Contact

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