User Device Data
Global data collection, processing and analysis platform for connected devices combined with AI/ML algorithms to create scores and ranks for individuals and groups, customized for commercial applications.
OpenD at a Glance
Ownership
Shared ownership of the DTOne/ Thunes/ EzRa group
Analyze
Analyzing 9B events daily
Global
Operational in 11 countries, can scale into more within days
Infrastructure
AWS based, petabytes(PB) of data analyzed in a Spark cluster infrastructure
Expert
Deep domain expertise in algorithms, data analysis, geographical intelligence and data science
Data
Receiving data from multiple commercial sources – both from the advertising ecosystem and IoT companies
Market Sizing And Segmentation
OpenD can determine the total number of customers based on their location, demographics, interests and devices.
- High-resolution location and interests data
- The data is real-time, compared to census or other traditional data which is available with long delay
Customer Profiles and Advanced Segmentation
Create audience from all types of connected devices (80% of devices), it includes those that are not connected to Facebook or Google Advertising ecosystems.
Dataset includes timestamps, geolocation data, IP addresses, web browsing activity, and native application usage
- Behavioral, technical, & geographical information
- Focuses on interests, intent, demographics and locations
- Transforms data into an ocean of individualized insights
Data coverage: 75 to 95% coverage
Single User Profile
High Level Architecture
Highest Level Of Data Security & Compliance With All Regulations
Device Level Data is Anonymized. This means that individuals cannot be identified from the data, thus protecting Privacy.
The data can be used for research, marketing, or other purposes without compromising the privacy of individuals.
GDPR and CCPA compliant
By removing the identifying information, the data is protected from unauthorized access
The team
Zev Morgenstern
CEO
Business and financial professional with over 20 years experience as CFO of listed tech companies, scaling them from seed to maturity, through IPO’s, M&A’s and business integration
Alex Ostrovski
VP Product
Product Management professional with 10 years of fintech experience and a track record of building AI-based products at startups and large companies.
Nicolas Ochoa
CBDO
Formerly with Symantec and PayPal, and for the past 10 years has been helping TransferTo group operations and growth, holding several business positions in Thunes and DT One.
Articles
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